The clients, literally Jen & Bart (Sister & Brother) came from a long line of beverage industry expertise - and wanted to start their own cocktails-in-a-can brand. They had the product and a strong aesthetic sensibility but needed help building a brand from scratch.

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RESEARCH was a huge portion of this project. Who drinks what, where, when, why and how? You want to know about RTD industry - we know it!

DEVELOPMENT

Positioning Peek:

Look & Feel Peek:

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The result is still unrealized. We love the work that's been done. It's backed by research and empirical data, but the project was abandoned - who wants to start a RTD cocktail brand? Or we might just launch it ourselves! Look out for Jen & Bart's!