Fast fashion. Slavery. And poverty.
Revenue sources required: omnichannel distribution & fundraising.
Channels to fulfill revenue: DTC, Wholesale, intl. Distributors, Donors, and Board members . . . all of which required their own goals, GTM strategy, planning, messaging, asset creation and delivery.
For 10 years at KK intl. we launched multi-million dollar DTC, wholesale divisions, international distribution, and fundraising efforts - YoY.
This is the work we are most proud of. Witnessing women exiting the cycle of poverty of their own accord, regaining dignity and purpose through accepting the adventure and responsibility set before them. We have witnessed entire communities change because a group of us knew how to crochet.